The main message for the applicants
We searched for people for two different positions: Child Development Specialist and Manager. We did not focus on the previous experience of candidates or on their degree. The most important things for us are the personal qualities of an applicant and one's ability to work with children.
The ideal employee is supposed to be flexible (usually students or university graduates are perfect for it as they react to changes faster), artistic, kind, friendly and open-minded; to be a real team player with high level of inner culture; able to talk correctly and eager to change the world for the better. Of course, it is vital for this person to love kids. As for the Manager candidate, he or she should also be intelligent with good analytical and leadership skills.
As soon as we have agreed on our target audience, we thought of the company's image among the applicants. The future Managers were supposed to be attracted with an idea of running an international brand business. This message helped us to find many suitable candidates.
In my opinion, I have used all the effective channels while searching for new people. I have put up the vacancy announcements in places where students usually seek for jobs: social media, university and college activities sites, job fairs and student online subscription lists.